Brows are one of the most important features in a finished look, and the trending of brows from thick to thin, arched to angular, changes frequently.  

For beautiful celebrity brows, you don't have to spend a fortune at a specialized salon. Follow some of these simple ideas for beautiful brows:

1. Grooming is key! It's important to tweeze excess hairs away from the defined shape as often as needed. These hairs are obviously out of place and fall outside of the manicured shape of the brow when all of the hairs have been brushed up and combed over, which is the technique that should be used when shaping your brows with a Brow Grooming tool. 

2. What's in a shape? Using stencils can be a easy way to always have perfectly shaped brows. However, after establishing a shape for your brows, which may or may not change with current trends, a softer shape can be created by using a soft, light shade of brow powder with an angled filler brush. For a fuller, bolder brow, use a darker pencil or powder to define the brow. If you're accentuating a thin brow, use a darker shade of pencil or powder to fill in the fine line of the brow shape. Bold arches add power and drama to a face, while soft arches suggest a gentler demeaner. A heavier brow suggests playfulness and youth, while a thin brow suggests a more sultry idea of playing.

For a naturally full brow, using a setting gel, can tame those thick and unruly brows into a beautiful shape!

3. Blend. For a more natural effect on the brows, using a combination of light and dark powders, or powder and pencil, or powder and setting gel can lead to a perfectly blended brow. Be sure to use colors that accentuate the natural tones of your hair color!  

4. Lift and Separate. Using a light shadow color or a highlighting pencil, apply a bright highlight just under the brow that begins just before the arch of the brow and blends out to a natural skin tone near the end of the brow's tail. This gives the effecet of an instant eye lift! Using the same product apply a bright bead to the inner corner of the eyes to give the illusion of a wider, brighter eye! 

 5. Alpha and Omega. The big brow question is "where should my brows begin and where should they end?" If you were to draw an inverted triangle on each cheek, with the corner of the nose as the apex, and the brow as the base, you would extend a straight line from the apex up to the inner corner of the eye and extend that to the brow. This is where the brow should ideally begin. 

If you draw the second line from the apex to the outer corner of the eye, extending that line to the tail of the brow, this is where your brow should end. The arch of the brow should be at its highest directly above your pupil if you were staring forward.    

Following these few simple points will give your friends a hard case of brow envy!

Dark circles are caused by leaking blood vessels under the eye. The pooling blood gives the effect of a dark, bluish-purple crecent under the eye. Products do exist to help with microcirculation and the strengthening of the vessel walls, and have been proven to dramatically decrease the dark circles found under the eyes.

While concealer is often the product used to cover these "bruises", it helps to first highlight the problem!

Using a concealer brush and a cream base, like Sorme's UnderShadow primer, dust a little of the product over these areas to brighten them. You can also blend or smudge a highlighting pencil to the same effect. Then, apply your foundation and powder over the area.

In most cases, highlighting the issue and then applying a base color will hide the flaws without a trace of the circles or discoloration beneath!

If concealer is still needed, use a shade or a blending of two shades to match your skin tone. If it's not a perfect match, don't use it. It will highlight the issue, but not in a way to hide it. The subtle difference in color will only draw attention to what you were hoping to hide.

Long, luxurious lashes are the epitomy of youth and beauty.

As with your brows, groom your lashes. Comb them every day to keep them separated and to help remove mascara debris that may be left over. As with brushing your hair, combing your lashes can stimulate growth!

For longer lashes, choose a formula that says lengthening. They usually contain silk proteins and other fibers that will help to lend length to your lashes. These lengthening mascaras also have application wands designed to pull two or three lashes together to give the illusion of  length!

Be sure to dab off the excess mascara that winds up  the end of the wand, as this excess can lead to too much product on the lashes, which causes clumping. If clumping does occur, using a lash comb, which is different from a brow comb, comb the clumps out of the lashes while the product is still damp. Combing lashes when the mascara has dried can lead to the product flaking, lashes being pulled out or being broken off.

For fuller lashes, look for a volumizing formula. This mascara usually contains hydrating ingredients that cause the lashes to swell from moisture. They also have application wands designed to separate and define each lash. The result is a thicker, more lush lash line.

To apply mascara with minimal smudges or "dotting", apply mascara to the lower lashes first. Once the lower lash line has dried, then apply mascara to the top lash line. If you decide to apply a second coat, apply only to the upper lash line. Wiggling the application wand will help to distribute product to the base of the lash, and rolling the wand will pull the product to the very tip of the lash.

As for clurling your lashes, a heated lash curler is an ideal investment. Older, clamping or pressing versions of the eyelash curler can lead to breakage, especially if used with product already applied to the lashes. A heated eyelash curler is designed to be used once product has been applied, setting the curl like a hair product might when hit with a hot tool.

After applying one or two coats of mascara, take the brush and apply mascara over the top of the lashes. Then brush again from underneath lashes. Voilà. The look of false lashes without the bother!

Water-proof mascara can be harmful to the health of your lashes. In our professional opinion, unless you cry more than twice a day, work as a professional scuba diver, or are a bonafide mermaid, you shouldn't use water-proof mascara.

Using a moistened cotton round, loaded with an oil-free eye makeup remover, press the solution to a closed eye. Allow the mascara to be reconstituted on the lashes and loosened by the makeup remover, and then slide the pad down the lashes. Pull the product down off the lashes. Then, sweep the pad across the lashes.

The mascara should be gone completely in four swipes!  

When working with eye shadow, some dark dust may fall onto the tops of cheeks, and when wiped, can lead to the "black eye".

First of all, when working with a dark shadow for a smokey eye, it saves time and energy to do the eyes before the rest of the face. If the base is finished, and you need to touch up or change the eyes on a look, apply a "blanket" of translucent powder on the tops of the cheeks and under the eyes to catch the shadow. This can then be brushed away with a fan brush, leaving no trace of the fallen shadow.

The fan brush is traditionally raccoon. This type of fur is known for its wide-open cuticle, which although it feels very soft, acts like a micro fibre broom, collecting and moving the smallest of debris!  

Eye liner is used to define the eye, making it more of a feature in an overall look.

Pencils provide a softer definition. Round pencils may turn in the user's grasp, making a thicker line than may be wanted. This makes Sorme's square pencils ideal by putting the thickness of the line back into the user's hand.

Liquid liners can take some practice, and are not ideal for some skin types. However, the look of liquid liner can save on shadowing and shaping the eye with color.

Lining both the top and bottom lash line can be very dramatic, but can also make the eyes look much smaller. A simple line on the upper lash line can provide a stark definition, but may not be well suited for someone with large, round eyes. 

A simple plan for lining your eyes for the right amount of drama is simple. Apply a thin line of pencil liner just under and into the lower lash line. Start this line just under the interior edge of the iris when you are looking straight ahead. Extend the line to the outer corner of the eye and then up to the upper lash line. Then, using a liner brush and liquid liner, apply a line across the top lash line. Keep the line close to and into the lashes. Extend the line from the inner corner of the eye to just past the end of the lash line.

Using a darker color for the liquid, like black, and a lighter color for the pencil, like brown black or charcoal, gives you a wide-open appearance and a subtle definition that is at once simple and dramatic.

Makeup primers have been the rage for years. With their cushiony silicone formulas, filling in lines and deep pores, after just three minutes of waiting you can apply your foundation for an air-brushed finish. Sounds great, right?

Some silicones, even plant-based forms of the compound, like dimethicone, can break down in oil, which is naturally produced by our skin, and lead to clogged pores, comodones, and breakouts. As the product breaks down, so does that air-brushed finish. While great for a few hours, the length of a photo shoot, most primers were not meant for all-day wear.

Sorme's Fresh Start primer is different in that it contains no silicones. It's aloe rich formula with chamomile and fruit peptides, firms the skin, constricts the pores, and calms the skin under your foundation. Oil-blotting botanicals keep down the shine. What you see is soft, gorgeous skin all day, even in high humidity! Applied with a sponge, this primer feels like a face treatment, a serum, as it is quickly dry and requires no waiting period before foundation can be applied.

In most instances, makeup washes off.

However, when trying a new look, whether on the eyes, lips or face, remember to start light. You can build up layers of color to create the ideal look, but if you start bold, there's no way to take it back. You have to remove and start over.

When trying new foundations, the ideal process involves a spot test. Apply a small but of the color that you're trying to the back up the jawline, under your ear. If the color disappears, it's a perfect match! Be sure to apply gently and blend the edges into the skin.

In a pinch, it's always better to go lighter than go a shade darker. Pigments may oxidize throughout the day and if the foundation was too dark when you applied it, it could go even darker as the day wears on. Also, a lighter foundation can be corrected somewhat by bronzers and face powders used while finishing your look.

Always remember to carry the product down over the jawline and blend out onto the neck. It's makeup, not make-believe. It's not a mask.  

How young or old a face is made to look is done in the application of bronzers and blushes.

A youthful face is thought to be round, with a fullness to the cheeks. An older face is seen to be more contoured, showing a loss of "baby fat" in the cheeks. Even older faces are seen as hollow and sunken.

Bronzers should be applied sparingly to those areas of the face that would normally get more sun: the tops of the brows, the tops of the nose and cheeks, and the chin. An all-over application can sometimes appear fake, and make the wearer appear orange.

However, a sheer bronzer with a little shimmer can be used in the place of a blush to nice effect.

When applying blush, remember that applying the product in a circular shape on the apples of the cheeks will help to create the illusion of youth. Using angular strokes on the tops of the cheeks will accentuate the hollows, and make the face look older. Using a dark blush or bronzer to contour the ace can create some interesting looks, but mostly the illusion is one of age.

We idolize women with thick, full lips. The perfect pout is a coveted feature, and consumers will go to some great lengths to get it!

Aside from the use of a plumping gloss, like Sorme's Lip Thick, which is a lip treatment that is proven to increase the fullness of your lips, the rest is all illusion.

Wearing a lighter shade of lipstick on the lower lip than on the top is an old standard, and works in photographs. Wearing a gloss always makes lips appear fuller.

However, building in your own highlights and shadows can really give you a kissable pucker!

Begin by applying a neutral shade of lip liner to the entire lip, coloring them in. Then, with a slightly darker shade of lip liner, line the lower lip, but just the center half. Allow the outer quarters of the lips to remain unlined by this darker shade. Also use the darker shape to detail the cupid's bow on the upper lip.

Then, apply a highlight using a highlighting pencil to the center of the lower lip, on the fullest part of your lip, but not all the way across the lip. Then, apply a highlight to the raised areas on either side of the cupid's bow on the top lip. Using a lip brush, blend these colors until lines of demarcation cannot be seen. Then apply a sheer gloss over these liners.

The effect is a fuller, poutier lip, and looks as good up close as it does on camera! 

Athough lip sticks aren't as popular as glosses in contemporary cosmetics, they still have a place for the creation of beautiful looks.

The key to longwearing lip stick is the "blot and repeat".

If the lipstick is light in color, choose a lipliner that matches the natural color of your lip. If it's a bolder shade, choose a lip liner that matches the lip stick. Line and fill the lip with the pencil.

Using a lip brush, apply a coat of lipstick. Blot the lips with a soft tissue, leaving a stain of lipstick on the lips. Using a powder brush, dust the lips with a loose translucent powder. Then, with the lip brush, apply a second coat of lip stick.

This will help you to hold the color all day or night, and keep a hint of color on your lips between touch-ups!